Monday, February 27, 2012

Quelle surprise

Sustainability and subsidy may be fairly close together in the dictionary, but out here where performance matters they're worlds apart.

To be fair, it is possible to argue that many businesses of many kinds are directly or indirectly subsidized by the state to a greater or lesser degree.

Why bring this up? The dictionary definition of "sustainable" is here. Of particular interest are the second and third entries:
2. pertaining to a system that maintains its own viability by using techniques that allow for continual reuse: sustainable agriculture. Aquaculture is a sustainable alternative to overfishing.

3. able to be maintained or kept going, as an action or process: a sustainable negotiation between the two countries.
 In business the first rule of sustainability is: "I have to be able to open the doors tomorrow." I know farming the government is a time-honored tradition and all, but at some point the field is no longer fertile, the turnips bled dry.

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